Media Center

23/Sep/2020

Air Works Wins ‘Marketing Campaign of the Year Award’ at MRO Asia Pacific Awards 2020

PRESS RELEASE

GURUGRAM, 23rd September 2020: Air Works - India’s biggest, most-diversified, independent MRO and aviation services provider- today announced that it has been awarded the prestigious ‘Marketing Campaign of the Year Award’ for 2020. The award is the first-ever such recognition for any Indian MRO, within the Asia Pacific (APAC) region.

The award, conferred by US-based ‘Aviation Week’ - one of the most authentic global voices in the universe of aviation - are highly coveted across the entire aviation industry. The Asia Pacific recognition for Air Works is well timed and especially significant, as the region is the fastest growing aviation region worldwide. The maiden regional win carries the potential to inspire the entire Indian MRO sector to step up and realize its true potential on the global aviation stage.

Commenting on the feat, D Anand Bhaskar, MD & CEO, Air Works said, “With supportive taxation policies, Indian MRO sector is poised for faster growth in the coming years and the APAC region will play a critical role in making the country an MRO hub. Bagging the ‘Marketing Campaign of the Year Award’ reflects the consistent delivery capabilities of Air Works’ service quality over the last seven decades. This global award not only reinforces aviation customers’ confidence in Air Works’ capabilities as a partner of repute, but also acts as a beacon of success in the times to come for the entire Indian MRO ecosystem, in sync with the government’s ambition”.

He further added, “The hard work of our colleagues is the key ingredient behind this award, which indicates the resilience of Air Works’ as a company despite the disruption during the COVID times”.

Notwithstanding its 70-year old legacy, Air Works initiated a systematic marketing program last year as part of its strategic transformation process that began two years ago. Under this initiative, a new Brand and Communications vertical was instituted and was entrusted with the task of strengthening the organization’s connect with its ecosystem, including customers, partners and employees.

The team aggressively leveraged digital media with the result that Air Works grew its social media presence by more than 50% within a year, all via organic mode. Today, it has the largest social media presence among all the MRO players in the country. This is no mean achievement given the fact, that marketing in B2B industry such as aviation engineering and maintenance, is highly specific, specialized, and at times, complex in nature.

“The win is a big booster for the morale of the Air Works’ Brand team. It reflects the maturity and the depth of value that the company brings to the table for its customers. The pandemic also underscored our resolve to operate as a connected enterprise, heightening the critical need of internal communications. As Indian MROs increasingly upscale and synchronize with the global aviation ecosystem, marketing and communication will play an even greater role in clearly promoting the visibility and capabilities of the sector”, said AVP and Head of Brand & Communications, Gaurav Sahni.

“With Air Works’ glorious heritage, we constantly endeavour to highlight our strong organizational culture of integrity, our workmanship and service quality, as well as other value propositions among our customers for a credible differentiation” said Sahni. The team has already achieved many important accolades in a very short span of time despite commencing syndicated marketing efforts as early as last year.

The latest award is yet another ratification for Air Works’ after the MRO player won the “Leading Independent MRO of the Year” award in 2011 from Aviation Week. The award comes at a time when Air Works is also celebrating its 70th Anniversary as well as 50 years of maintaining Rotary wing machines. Currently, Air Works is not only India’s largest provider of Line Maintenance services to global airlines, but also is certified to maintain more than 55 types of aircraft, making it also the most diversified MRO in the country with a pan- India presence in 27 locations with more than 1300 employees. It also provides commercial aircraft asset management services and aircraft finishing services apart from MRO-related offerings.

Its customers’ list includes both civil (fixed wing + rotary wing) and military customers apart from global OEMs, commercial airlines, business aviation companies, and leading global Lessors.

About Air Works Group

Established in 1951, Air Works Group is India’s biggest and highly diversified independent MRO with the largest pan- India network presence across 27 cities. It is the preferred MRO partner to global aviation OEMs, aircraft owners/ operators (including Fixed Wing & Rotary Wing), lessors, airlines and the Indian Defence Services, offering a host of services including MRO and heavy checks, Line maintenance, Cabin and Interior refurbishment, Exterior finishing and painting, Avionics upgrades, integrations and retrofits, End-of-lease/ redelivery checks, Maintenance training (CAR 147), and Asset Management services to domestic and international clients. Specialized set of services for Avionics, Component repairs and Asset Management services are offered via the Group’s partner companies – SA Air Works and Acumen Aviation.

Air Works undertakes base maintenance for ATR 42/72, A320 and B737 fleet of aircraft from its EASA and DGCA- certified facilities at Mumbai, Delhi, Hosur and Kochi, supported by duly certified in-house shops for related tasks. The Company also undertakes modification and assembly of rotary-wing aircraft and is an Authorized Service Centre (ASC) for Bell and Leonardo helicopters.

Air Works enjoy an impeccable reputation in the industry for proven capabilities, outstanding workmanship, quality, and an exceptional safety orientation. The Company takes immense pride in its 70 Year aviation legacy and a culture that accords paramount importance to customers, which has allowed it to successfully deliver several India- first and industry-first projects.

For more details, visit: https://www.airworks.aero

Media Contact
Gaurav Sahni
Associate Vice President – Brand & Communications
+91-9810049920 | gaurav.sahni@airworks.in